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Major record labels utilize both in-house and independent promoters to assist in the effort to maximize the airplay of a new song or album. As the company grows and matures, diversification into other revenue generating opportunities will occur through Reed Ancillary.

REC will capitalize on the growing entertainment market across the world through the production and promotion of high quality entertainment. Partnerships with these companies will be dictated by the strength of company management, the quality of both their artist and product and the size of their marketing and promotion budget.

Each of the albums that REC produces and owns will create valuable short-term streams of revenue. Personal relationships with radio station format directors is the name of the game in this arena.

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Reed will produce two to three music videos for each new project completed by the company. REC has several relationships with merchandise managers involved with many national sports franchises and arenas around the business plans images. Independent Promoters Reed Music will utilize the services of outside radio promoters.

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REC will utilize a variety of independent record producers for the studio production of its projects. A linked offering composed of common stock, preferred stock and debentures is being offered by REC.

Jack Corbin is at the helm of this record label, and brings affiliations and an established network in the Christian music realm. As artists, producers and executives, projects produced by these individuals have topped Billboard's Charts, earned nominations for Grammy's and Stellar Awards, while selling over two million copies.

Phase 2 concentrates on the publicist, print advertisements and media exposure. Furthermore, during Phase 3, the artists will make promotional appearances at clubs, retailers, radio stations and charity events in conjunction with scheduled concerts.

During the course ofReed Music's Artist and Repertoire Department will locate, assess and consider additional recording artists.

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Each division has been created with a distinct and specialized reputation of its own, and will be responsible for a separate genre of music. Reed Music has created a network of independents who will be hired to interface with radio stations. Revenues will be generated from the sale of tickets, concessions and merchandise.

Intense, calculated and relentless promotional campaigns will enable REC to earn massive revenues through the growing popularity of "singles", as well as, traditional full-length albums. Business plans aren't just useful for obtaining financing.

Selected over the past year, these highly talented veteran and debuting artists will enable REC to quickly penetrate the music marketplace. This will be achieved through a marketing plan consisting of the following tools: Most independents position themselves and focus within a specific music genre.

If you have products to sell, you'll need to include information about the manufacture of those products. In these situations, independents can "piggy back" on the reputation of the major.

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